Our story
Picsa was founded in 2012, when a simple payslip revealed a much bigger problem: Too many hardworking South Africans were caught in cycles of debt, with limited access to financial products and support designed around their realities. That insight led us to build something different - financial solutions that are practical, accessible and designed to help people build a stronger financial future.
Our products are intentionally designed for the financial journey people actually face: Building emergency savings, investing for the future, protecting their families, accessing credit responsibly and being rewarded for positive financial behaviour. Our goal is not simply to provide financial products, but to give people the practical tools and support they need to make lasting financial progress and ultimately break the cycle of debt.
Every Picsa member is registered with Picsa Association Non-Profit, reflecting the purpose at the heart of what we do: Using what we build to create meaningful, lasting change in the financial lives of South Africans.
You can read the full story, written by our founder Pieter Wasserfall, in this article: How a domestic worker’s payslip sparked a venture to break South Africa’s low-income worker debt cycle.
Our vision
A South Africa where everyone has the opportunity to build a financially secure and flourishing life.
Our mission
To make a stronger financial future affordable and accessible to the people who need it most.
“South Africans have more access to financial services than ever before, yet millions of families remain trapped in cycles of financial stress and debt. Picsa exists to champion hardworking South Africans and help them build financial resilience - not just survive from one payday to the next.”