Our story
Picsa’s journey began in 2012, sparked by a simple payslip that revealed just how deeply debt was trapping low-income workers. At the time, there were no financial products designed for the realities of a labour-intensive workforce, so we set out to create solutions that truly fit their needs.
Today, Picsa partners with employers across agriculture, manufacturing, retail, hospitality, non-profit and leisure, making financial health simple and accessible for thousands of employees.
You can read the full story, written by our founder Pieter Wasserfall, in the article, How a domestic worker’s payslip sparked a venture to break South Africa’s low-income worker debt cycle.
Our vision
To see the lives of low-income South Africans flourish.
Our mission
To improve financial health for low-income employees.
“By using a membership-based fee model and reducing the margins on our products, we minimise the incentive to push for product sales and maximise the incentive to keep our clients financially healthy and satisfied.”